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👷 Are you building a Digital Product or a Productized Service?

Picture this: You create something cool once – like an eBook, an online course, or even your own app. Then, you put it online and guess what? You can sell it again and again. It's like writing a song and getting paid every time someone listens.
Philip Wallage
February 1, 2024
5 min read
👷 Are you building a Digital Product or a Productized Service?

In freelancing, the big goal is to build a business that grows and lasts.

  • Are you tired of the ups and downs in income?
  • Struggling to find new clients all the time?

Doing amazing work isn’t enough.

You need to offer things that people really want and match your goals.

Let’s explore two big ideas:

  1. Creating a Digital Product
  2. Offering a Productized Service

These could be your key to a steady and successful business!

Digital Product

Picture this: You create something cool once – like an eBook, an online course, or even your own app. Then, you put it online and guess what?

You can sell it again and again.

It's like writing a song and getting paid every time someone listens.

If you love the idea of doing the hard work once and then kicking back as it earns for you time and time again, this is your gig.

It's awesome for reaching heaps of people and the best part?

You could be making money even in your sleep!

Productized Service

Imagine you're great at something – like managing social media or writing killer blog posts.

Instead of doing custom gigs all the time, you package your skills as a set deal with a clear price tag.

It's like offering a 'social media tune-up' package at a fixed cost every month.

This one's perfect if you like the hands-on approach with clients, giving them something reliable and consistent.

Plus, it's a great way to smooth out those income peaks and valleys and make your daily grind much more predictable.

Digital ProductProductized ServiceCreation EffortHigh upfront, then minimalModerate, ongoing with each clientIncome TypePassive after creationActive, based on service deliveryScalabilityHigh (sell to many with no extra work)Limited (tied to time and effort per client)Customer InteractionMinimal, often automatedRegular, personalized servicePricing ModelOne-time purchase or subscriptionFixed price, often recurringMarket ReachPotentially globalOften localized or niche-specificCustomizationStandardized, less customizationTailored to client needs

We've just learned a lot about digital products and productized services.

The main thing?

Make sure what you offer fits both what people need and what you're good at.

This way, you're not just doing jobs; you're growing your business.

Feeling excited to learn more and make your business bigger?

Come and join our Productizer Community!

You can try it out for one month for only €89.

Start learning how to grow your business.

Let's do this together!

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