Build a business that works for you
You didn’t quit your job just to build yourself another one. It’s time to create a business that fits you — not the other way around.
From Overwhelmed to Aligned
When I first started my own studio, I said yes to everything. Every project. Every client. Every fire to put out. On the outside, things looked successful. Inside? Chaos.
Eventually, I realised that freedom doesn’t come from more clients — it comes from more clarity. That’s when I started designing my business the same way I design products: intentionally, simply, and around the user — me.
Your Business, Your Rules
You don’t need to do what the gurus say. You don’t need 10 funnels, a personal brand, and a content hamster wheel. You need a business that runs sustainably. One offer. One system. One way of working that feels like you.
This is what I help other creatives build: businesses that create time, not tension. Offers that are easy to sell. Operations that don’t need you 24/7.
Tools, Tactics, and Hard-Won Lessons
In the resources below, you’ll find real strategies I’ve used to grow BTNG into something simple, scalable, and aligned. Whether you’re starting from scratch or reshaping what you’ve built, this stuff works — not in theory, but in practice.
Let’s make the business work for you, not the other way around.
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