Why I Stopped Fighting for UX (and What I Do Instead)

You probably learned UX the right way: Double diamonds, research, user testing, all that. But then you joined a real team… and suddenly your entire process got skipped because “there’s no time.” In this video, I share what 20+ years in UX has taught me about working inside messy dev-driven teams, selling Design Sprints, moving fast without breaking everything and knowing when to let go. If you’ve ever felt like the only one in the room fighting for UX… this one’s for you.