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Productization

🥊 Learnings from Punchline Copy

Imagine having a job where you tell jokes to your cats - that's Lianna Patch for you! She's the brain behind Punchline Copy, and she's pretty awesome. Instead of charging by the hour, Lianna offers her writing services in special packages.
Philip Wallage
November 23, 2023
5 min read
🥊 Learnings from Punchline Copy

Hey there! Welcome to the 38th edition of Thursday Solutions Seekers!

So, we're talking about something called "Productization in the world of writing”.

Basically, it means turning your writing services into neat packages that are easy to understand.

Now, let's dive into the cool stuff Punchline Copy does.

Imagine having a job where you tell jokes to your cats - that's Lianna Patch for you!

She's the brain behind Punchline Copy, and she's pretty awesome.

Instead of charging by the hour, Lianna offers her writing services in special packages.

Let's check 'em out:

  • The Knockout - $697: Lianna gives you feedback and ideas for up to 4 pages of your website or 5 emails. If you want tons of copy ideas quickly, this is the one. You’ll get 4 videos with advice and helpful bullet-point suggestions
  • The Uppercut - $2497: Lianna reviews and rewrites your landing page. She even makes it funnier to get you more customers. You’ll get 1 detailed video review and a completely new landing page
  • Buy My Day - $3497: Lianna goes all-in for a day. She helps with landing page copy, email strategies, and more. Basically, anything you need (well, almost anything). You’ll get whatever Lianna can do in a day (which is a lot)

Now, why is this cool?

  • Clients know exactly what they're getting, no surprises.
  • It's about the value, not how long it takes.
  • You can work from anywhere, anytime, in your PJs if you want!

Now, I bet you’re ready to spice up your business. But beware of these challenges:

  1. Pricing Puzzle: Figuring out the right prices can be tricky. Lianna learned that it's about showing the value you bring.
  2. Marketing Mastery: Finding the best ways to reach specific clients takes time and testing.
  3. Teaching Clients: Making sure clients understand this new way of working is super important.

Here are three tips inspired by Punchline Copy:

  1. Clear Packages: Make your services easy to understand with clear packages.
  2. Show Value: Focus on the value you can deliver, not how long it takes.
  3. Pick Your Niche: Find the right clients by targeting specific groups.

In the end, Punchline Copy shows us how you can redesign your business by applying productization to her writing game.

By making things simple, defining your offer and marketing it right — you can rock the freelance world!

How far are you in your Productization journey?

This will help me to provide you with the most relevant information.

P.S.: Know a freelancer who'd love this newsletter?
♻️ Please share it with them.

Philip Wallagephilipwallage.com
I help freelancers go on holiday without a laptop.
How? By turning your skills into products that sell.

👻 Here’s a Super Secret Link - Spooky!
🛄 Don’t be a stranger—find me on LinkedIn so we can stay connected!

👉 Heads up, fellow human: I hit 'send' when it fits my schedule, even if that's not 9-to-5. No stress if you're off the clock—reply whenever you like, no rush!

Whenever you’re ready, here’s how I can help you

  1. Work with me 1:1 — Book a Coaching Call.
  2. Launchpad 30 — A 30-day DIY Challenge to Productization
  3. Productizer Community — Become a confident and successful creative freelancer.
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