Skill Mastery & Mindset

🔥 Why Charging less Hurts your Freelance Business

So, you think that charging less will get you more clients? Nah, you're just sabotaging your own business. Stick around, because I'm about to show you how doubling or tripling your rates can actually get you better clients and more free time.
Philip Wallage
October 19, 2023
5 min read
🔥 Why Charging less Hurts your Freelance Business

Let’s get real. You’re awesome at what you do.

Whether you’re sketching logos, coding websites, or crafting content, you’re a maestro in your own right.

But when it comes to pricing, let’s just say you’ve been hitting the wrong notes.

You might think, “Hey, lower prices mean more clients, right?”


Charging less is like shouting from the rooftops: “I’m desperate!” 📣

The Dreaded Hourly Trap

You know who charges by the hour? Plumbers. Do you want to be the plumber of the creative world? Nah, didn’t think so. Hourly rates scream, “I’m replaceable!”

The Story of Sarah (Yep, She’s Real)

I want to introduce you to Sarah. She was grinding away, charging $20 an hour for her kick-ass branding designs.

But her life was a mess—constant revisions, 80-hour weeks, and peanuts for pay.

Then she lost a project to a designer who charged MORE. That was her wake-up call.

Sarah did an audit, calculated the true value of her work, and started charging based on that value.

Now, she’s earning four times more for less work.

How’s that for a plot twist?

Your Four-Step Game Plan

  1. Audit Your Skills - What do you bring to the table that no one else does?
  2. Set a Base Rate - Forget hourly; go value-based.
  3. Experiment - Throw some numbers out there and see what sticks.
  4. Review and Adjust - Are you working less and earning more? No? Tweak it.

It’s time to pivot. Your talents deserve better than bargain-bin rates.

Limited Time Offer (No, Seriously)

Look, if you want to kickstart this journey, I’ve got something special.

The next 5 people to sign up for my Productizer Program’s Starter Membership get 12 monthly live sessions.

We’re diving deep, my friend.

And spaces are limited.

So hustle! 🏃‍♀️🏃‍♂️

Don’t Just Take My Word For It

Martijn recently said about my Productizer session,

“It really surpassed my expectations… I got enough new ideas to really make a next step in my career…”

Enough said, right?

So are you in or are you out?

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