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Sell products instead.

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What's in it for you?

Benefit from 20-years of experience.

After shitting the bed trying to build a web design agency, I found success as a Freelance UX Designer. Helping some of the biggest brands in the world.

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Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.

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Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.

Join the Community

Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.
Who the #@!$% is this asshole?!

Philip Wallage. I’d love to hear you pronounce it.

Father, husband, brother, son, creative nerd. I know a lot about very little.
Specialized in business, creativity and overall a friendly happy little joker.

Two Decades of experience

From building my own Webdesign Company, to being a Freelancer around Amsterdam. From founding my studio to facilitating workshops.

Certified Design Sprint Facilitator

With little over 15 Design Sprints under my belt, I can only say that this was by far my biggest inspiration towards Productization.
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Global top-3% freelancer

According to the good ol’ people at Toptal, I can proudly name myself to be amongst the top-3% of the Global Freelance pool!

Official Miro Expert

Maybe I love workshops a bit too much. So much, I became an expert at them. Yes. Expert sticky note person of the year. Also good with timers.
Sorry, not sorry for the name-dropping

Proudly contributed to their success

You’ve seen a wall of logo’s before. But these are the ones that require me to pinky-away a tear of pride. What an amazing journey it has been!
Newsletters

Timeless Classics!

Every Thursday, I deliver actionable insights to thousands of Creative Freelancers.
Helping them to design a scalable business in less than 4 minutes.

🌷 How to use Castmagic to grow a Productized Content Business

In a world where content is king, staying ahead of the curve is crucial. That's where Castmagic, an innovative AI tool, comes into play. Especially for copywriters and content creators looking to expand their offerings.

🦖 Starting over in Nigeria

Nigeria's digital landscape is growing, but it's not without its challenges. Limited access to resources, education, and global markets are real hurdles. But where there's a challenge, there's also opportunity.
Productization
8 min read

🥊 Learnings from Punchline Copy

Imagine having a job where you tell jokes to your cats - that's Lianna Patch for you! She's the brain behind Punchline Copy, and she's pretty awesome. Instead of charging by the hour, Lianna offers her writing services in special packages.

🧐 How to decide like a pro

Have you ever stood at life's crossroads, feeling the weight of a decision pressing down on you?
Productization
8 min read

⚡️ Freelancing 2.0

Five years ago, I hit rock bottom – burnout. The commute, the unpredictable work, the hourly rates? It all felt broken. Something had to change.

🌱 Why I plant seeds 5 times a week

Because sometimes, hearing about someone else's highs and lows can be motivating.We can learn from others by finding bits of our own stories in theirs.As I share my wins from the past week, I hope it sparks a little fire in you.

🔥 Why Charging less Hurts your Freelance Business

So, you think that charging less will get you more clients? Nah, you're just sabotaging your own business. Stick around, because I'm about to show you how doubling or tripling your rates can actually get you better clients and more free time.
Productization
8 min read

😔 Designjoy: The Good. The Bad. The Ugly.

When you hear about successful freelancers, the name "DesignJoy" often comes up, doesn’t it? And for solid reasons. With many months raking in revenue upwards of $50.000, it’s hard not to take notice. But as with many success stories, there's another side to this coin.

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